Consumer Goods & CPG CFO Recruitment
Specialized CFO and VP Finance recruitment for consumer goods & cpg companies. Expert financial leadership search for owner-managed businesses.
Find Your Consumer Goods & CPG CFOFinancial Leadership for Consumer Goods & CPG
Consumer Goods & CPG companies face unique financial challenges that require CFO expertise specific to the industry. Our recruitment practice specializes in placing financial leaders who understand the operational complexities, regulatory requirements, and strategic dynamics of the consumer goods & cpg sector.
Whether you're an owner-managed business in growth mode, preparing for a capital raise, or professionalizing your financial operations, we connect you with CFOs and VPs of Finance who bring both technical excellence and industry-specific experience to drive your success.
Financial Challenges in Consumer Goods & CPG
Retail channel management and trade promotion effectiveness
Slotting fees, co-op advertising, and retail allowances
Product portfolio management and SKU profitability
Supply chain complexity with co-packers and contract manufacturers
Brand marketing investment and customer acquisition costs
Retail buyer negotiations and listing requirements
What Consumer Goods & CPG CFOs Do
Implement trade promotion management systems tracking spending effectiveness and ROI
Analyze SKU-level profitability including slotting fees, allowances, and velocity
Manage working capital across inventory, receivables, and retail payment terms
Build financial models for new product launches including development, marketing, and distribution costs
Negotiate with retailers on terms, allowances, and promotional programs
Track consumer acquisition economics across direct-to-consumer and retail channels
What to Look for in a Consumer Goods & CPG CFO
The ideal Chief Financial Officer for a consumer goods & cpg company brings industry-specific expertise combined with strategic financial leadership capabilities:
- ✓Extensive experience in consumer goods, CPG, or retail supply businesses
- ✓Deep understanding of retail dynamics, trade promotion, and channel management
- ✓Knowledge of product development, launch economics, and portfolio optimization
- ✓Track record with co-packing arrangements, contract manufacturing, and supply chain finance
- ✓Familiarity with trade promotion management, retail analytics, and consumer insights
- ✓Strategic mindset for brand building, channel strategy, and market expansion
When Should Consumer Goods & CPG Companies Hire a CFO?
Consumer goods and CPG companies typically need a CFO when expanding into major retail channels, launching new product lines, optimizing trade promotion spend, pursuing acquisition opportunities for brand or distribution expansion, or preparing for growth capital raises or strategic transactions.
Example Scenario
A CPG brand growing from regional to national distribution needs a CFO who can optimize trade promotion effectiveness across expanding retail relationships, manage working capital through increased inventory and extended payment terms, model new product launch economics, secure growth capital for brand marketing and distribution expansion, and provide strategic guidance on channel priorities and M&A opportunities.
Our Consumer Goods & CPG CFO Recruitment Process
Our executive search process for consumer goods & cpg companies focuses on identifying financial leaders who combine industry expertise with strategic capabilities:
Industry-Specific Candidate Sourcing
We leverage our extensive network within the consumer goods & cpg sector to identify both active and passive candidates with relevant experience. Our search focuses on financial leaders who have proven track records in similar companies.
Technical & Strategic Assessment
Every candidate undergoes rigorous evaluation of their industry knowledge, technical capabilities, and strategic thinking. We assess their understanding of consumer goods & cpg-specific challenges and their approach to solving them.
Cultural Fit Evaluation
We evaluate candidates for their fit with owner-managed business environments, ensuring they bring the hands-on mentality, adaptability, and collaborative approach that characterizes successful financial leaders in entrepreneurial companies.
Reference Verification
We conduct comprehensive reference checks with former colleagues, supervisors, and board members to verify past performance, industry expertise, and leadership effectiveness.
Find Your Consumer Goods & CPG CFO
Connect with our specialized recruiters to discuss your financial leadership needs in the consumer goods & cpg sector